Post by account_disabled on Mar 6, 2024 6:25:55 GMT
Migrating a website is a fundamental step for your online project. But it is right to start from a clear point: there are various activities that can be defined with this label. It means that the migration of a website can concern, for example, the change of domain or hosting. You can also migrate emails or just a part of the portal when you decide, for example, to change the permalink structure of the blog. website migration Some website migrations may involve key security aspects such as switching from HTTP to HTTPS. Here's what to know about this very important aspect and how to perform a safe website migration. Avoiding, when possible, repercussions in SEO terms . What to do before migrating Subjects What to do before migrating When to do a website migration Services and tools to migrate the website Post-migration SEO checks How to simplify website migration Let's start from the basics: what does a website need to migrate without particular stress? First you need to get a set of tools and follow online security procedures. I always recommend having essential tools to monitor post-migration.
In the list we include Search Console, Screaming Frog, Google Analytics and more. Better to have access to a Venezuela Phone Number platform for positioning analysis and to do an SEO audit such as Semrush or Seozoom. The preparatory phase includes some documents. For example, it is right to do an SEO analysis of the starting condition by generating a list of all the resources with related meta tags (you can do this with Screaming Frog) and create a selection of high-traffic pages that will need to be monitored. Then there's the trickiest step: URL migration . If you need to make a domain change, it is best to create a file in which you define a redirect map. These redirects must be designed to match old pages with relevant new ones. If there are deleted resources, they are sent to the closest possible resource or - if they do not bring traffic, links and potential ranking - they are left in 404. All this in order to understand where the old pages should point. Furthermore, it is always right to make a backup of the website and the WordPress database .
When to do a website migration The logical solution is to start work during periods when traffic is lower and there are no major risks for potential customers . For example, it might be an idea to work in the summer months and not in conjunction with product launches, discounts and periods specific to your business. As: Cyber Monday. Black Friday. Christmas. Seasonal sales. Furthermore, it is advisable to avoid website migrations during periods in which there are significant fluctuations in traffic due to Google updates - even if it is difficult to predict them - and then I recommend avoiding steps combined with other actions. Like, for example, the change of template which often influences SEO positioning. This is because two possible causes of fluctuation overlap and it will be difficult to identify the source of the problem. Services and tools to migrate the website Let's start from the basics: to do a hosting migration you can ask your provider for support. There are procedures for working independently, as suggested in this guide , but in principle you can ask your hosting service provider to take care of this step.
In the list we include Search Console, Screaming Frog, Google Analytics and more. Better to have access to a Venezuela Phone Number platform for positioning analysis and to do an SEO audit such as Semrush or Seozoom. The preparatory phase includes some documents. For example, it is right to do an SEO analysis of the starting condition by generating a list of all the resources with related meta tags (you can do this with Screaming Frog) and create a selection of high-traffic pages that will need to be monitored. Then there's the trickiest step: URL migration . If you need to make a domain change, it is best to create a file in which you define a redirect map. These redirects must be designed to match old pages with relevant new ones. If there are deleted resources, they are sent to the closest possible resource or - if they do not bring traffic, links and potential ranking - they are left in 404. All this in order to understand where the old pages should point. Furthermore, it is always right to make a backup of the website and the WordPress database .
When to do a website migration The logical solution is to start work during periods when traffic is lower and there are no major risks for potential customers . For example, it might be an idea to work in the summer months and not in conjunction with product launches, discounts and periods specific to your business. As: Cyber Monday. Black Friday. Christmas. Seasonal sales. Furthermore, it is advisable to avoid website migrations during periods in which there are significant fluctuations in traffic due to Google updates - even if it is difficult to predict them - and then I recommend avoiding steps combined with other actions. Like, for example, the change of template which often influences SEO positioning. This is because two possible causes of fluctuation overlap and it will be difficult to identify the source of the problem. Services and tools to migrate the website Let's start from the basics: to do a hosting migration you can ask your provider for support. There are procedures for working independently, as suggested in this guide , but in principle you can ask your hosting service provider to take care of this step.